A big moment in my career. Jeff Bezos demonstrating my direct work on stage.
Out with the old, in with a home makeover that truly highlights what Amazon digital services has to offer: Content, content, and more content. The previous Home experience made it difficult for customers to discover new and relevant content, lacking a sense of personalization. This redesign was a crucial opportunity for me to innovate layouts and aesthetics, map out user journeys, and craft the visual design.
Codenamed Bellini, I had the amazing opportunity to fully redesign the Fire OS Home experience from 0 to 1.
- Players can link their blockchain wallets to use their 10KTF-crafted NFT gear in Battle.town.
- Integrate social media channels to keep players engaged.
- Engaging in the game and community boosts reward opportunities.
- Acknowledge and reward the dedication and loyalty of our fans who have invested in our world and supported our product.
- Establish future opportunities and strategic partnerships to generate additional revenue streams
- Boost excitement and community engagement by hosting events and discussions that encourage players to share theories and predictions about the game's future, fostering anticipation and involvement.
Magazine-influenced grids
Visual Design Tastemakers: Mira Kim, Robin Har
While I was deeply involved in the overall visual design, the team and I in Digital Device Group meticulously crafted comprehensive specifications for the engineering team to follow.
Design Lead: Tim Gray
The First Run Experience introduces users to the new Fire OS, one of many user flows I wireframed.
Wagmi-san is one of few main characters that gives the mission briefing.
Character Artwork by: Cromagnus
Home Tab pagination behavior
Motion Designer: David Jara
How can we enhance the discoverability of Amazon's extensive content library for users?
How do we make the content dynamic and more aligned with user behavior?
Our team drew inspiration from magazine grids. Renowned magazines and periodicals feature stunning staggered layouts that emphasize content beautifully and meaningfully. This inspired us to cut up magazines, print these striking layouts on the web, and pin them to corkboards as a starting point for inspiration.'
Sticky Navbar behavior. Defined for all tablet sizes and orientations
Working directly with Jeff Bezos in biweekly reviews (was scary at first), alongside a focused and driven team, pushed me beyond what I thought were my limits. While not every solution was flawless, our commitment to user-centric design consistently guided us in the right direction, even when unforeseen challenges arose.
This was one of the highlights of my career as a Product Designer. It's very rare a designer has the privilege of successfully tackling so many key consumer-facing features for a top-selling product that millions of users use. I had this opportunity and cherish it fondly... It was challenging to work on a product from the ground up, coordinating with many different teams. Mostly because of the skilled designers, engineers, and managers at Amazon Digital Design Group working along side me; the late nights, the brilliant brainstorming sessions we had, and how much I grew as a designer.
The Baby Kaiju classes were fully unveiled after months of anticipation. The community played Battle.town to earn points, aiming for the rarest opportunities available.
Artwork by: Robin Har
Character Designer: Timo Prousalis
There's so much more to share. Interested in discovering more about the challenges and outcomes?
