- Story-driven NFT sneakers that fit seamlessly into 10KTF lore
- Co-branded designs blending Puma’s style with our universe
- A phygital redemption flow where collectors could mint physical Puma sneakers from their NFTs
- Strengthen our IP by weaving Puma's story into ours, giving collectors new reasons to engage
- Provide tangible value — NFTs that unlock real-world rewards while remaining part of the ongoing 10KTF universe
- For Puma Expand into Web3 with credibility tapping into a community that values narrative and authenticity
After obtaining a mint-pass, users can conveniently place their orders directly through our online store. While keeping the shop's general layout, we updated the experience themed to the jungle setting in our collaboration story.
UX: Dani Andino, Rafael Lozano
As Creative Director, I worked closely with Puma’s Web3 product team and shoe maker to make sure the physical sneakers stayed true to the NFT designs we created.
It was important to me that the crossover felt authentic—not just visually consistent, but as a genuine extension of both worlds.
I developed the shoe templates and collaborated with the 10KTF product team and Possible Productions to create a system for hundreds of unique colorways. I modified the Slipstream base shoe and oversaw everything from packaging and live event activations to logo lockups and the minting and physical redemption process.
At NFTNYC 2023, I served as the Creative Director for a fully immersive 10KTF-themed event featuring multiple activations, including a surprise 10KTFxPUMA collaboration announcement for our attendees.
Physical shoes crafted by: Alexander John
Set Built by: John Richoux | Nomad Studio
Wagmi-san, the protagonist, is guided to a mysterious temple where he finds inspiration to design unique one-of-a-kind shoes.
Artwork by: Timo Prousalis
There's so much more to share. Interested in discovering more about the challenges and outcomes?
